Your choice of wedding dress isn’t just your route to flawless wedding photos and looking your most fabulous on your big day. It should be a representation of your personal style and taste, as well as a statement piece that helps you feel extra special, so no pressure!
There’s a greater choice than ever on the wedding dress scene, with countless colours, styles, shapes and silhouettes to explore. When shopping for the gown of your dreams, browsing the collections of the UK’s best-known bridalwear designers may be tempting. However, it is important to acknowledge that there are always new designers entering the market and bringing a whole boatload of inspiration with them.
Here we introduce you to the newest British bridalwear designers on the block and the creations that should be on your radar when searching for the gown you’ll walk down the aisle in.
The OWN Studio
Bringing a contemporary twist to the wedding scene to dress both brides and guests, London-based OWN is building an enviable reputation for dressing the modern woman with its handmade, pared-back silhouettes. The Story Of explains more about the label’s signature style:
“Taking inspiration from luxury fashion and vintage pieces, OWN’s mission is to redefine wedding wear, offering women something minimalist, modern, cool. Non-traditional, non-conformist and unconventional, OWN offers clean, sleek silhouettes that fall beautifully on the body and move effortlessly so all eyes are on you. Garments have been designed to impress and feel luxurious, comfortable and easy to wear.”
Luna Bride
Known more for her ethical take on bridalwear, designer Keely Brightmore runs her label Luna Bride from her Harrogate studio. Offering collections full of beautiful boho gowns inspired by floral trends of past and present along with simpler, clean-cut two-pieces, Luna Bride provides endless inspiration for every bride-to-be.
Clover London
Featured in a rundown of contemporary brands every modern bride should discover, Clover London’s founder and designer Ally Voss founded her label during the quest for her own wedding dress.
Aiming to bridge the gap between high street and made-to-measure, Clover London is luxurious, easy to wear, and meticulously crafted, with sleek shapes and fine details creating some truly magnificent pieces. All of Ally’s designs are custom-made and crafted using 100% silk.
Rita Colson
If you’re a dedicated follower of fashion, you’ll be no stranger to Rita Colson’s designs. After carving out a name for herself as an ethical evening-wear designer, Rita Colson has long been a favourite on the red carpet.
The London-based designer made her bridalwear debut much later and is putting her talent, creativity and style to excellent use to create contemporary, light and fluid gowns and separates for stylish sophisticates.
Danial Chu
After studying at the University of Central Lancashire and interning for some of the world’s best design houses, this independent and bespoke designer made the transition into bridalwear.
Daniel Chu has become well known for his delicate use of tulle, drapery and romantic silhouettes as well as pushing the boundaries of modern bridalwear to reveal the confidence and beauty of all who wear his elegant designs.
